Digital Najib Sabbagh shines a Mirrorr on the social media market Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
Industry Talk Nayla Tueni: ‘We have to be the voice of the people’ The editor-in-chief of An-Nahar, Nayla Tueni, is struggling to keep the newspaper’s legacy alive. Can the country’s protests help the...
Advertising Entertainment Vs Promotion It takes guts to let a brand take the backseat to storytelling, but that’s exactly what branded content should be...
Advertising Egypt adland: Back in business Egypt has entered a period of sustained growth, which can only be good news for the country’s communications industry. So...
Advertising Feer McQueen: Young, Aggressive and Ambitious Feer McQueen has set its sights on the European market. Founder and creative director Firas Mghames explains why
Digital Lebanon, a digital dream? Beirut’s importance as a digital hub is on the rise. Why? And how can its increasing regional importance be strengthened?
Advertising Lebanon on the ropes Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Advertising ‘The demand for great talent is greater than ever’ Finding a job in the advertising and media industry has arguably never been more difficult, while shortages of digital and...
Advertising Patrick Baz: ‘We have storytelling in our DNA’ He spent more than 30 years photographing the region’s conflicts. Now Patrick Baz has embraced the world of corporate communications...
Digital Giving brands a voice As AI-powered voice technology becomes smarter and smarter, will voice play a crucial role for brands in the near future?
Events/Awards Down and out in Cannes An historic grand prix for Impact BBDO can’t hide the fact that this was the worst Cannes Lions in years...
Advertising Agency of the Future: Survival of the Fittest With Accenture Interactive’s recent acquisition of Droga5, what’s the best agency model for a modern brand?
Advertising Down but not out in Dubai It’s been a tough few years for Dubai’s advertising community, but there are signs that a corner has been turned...
Advertising Reda Raad: 'We are concentrating on what we can influence' The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again...
Advertising Raja Trad: ‘We will be killing the industry if we go and buy our business’ Publicis Groupe Middle East’s first ever chairman, Raja Trad, talks integration, collaboration and agency undercutting
